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Where do you want to start?
This site is built around one idea: that economics gives households a better way to make financial decisions than rules of thumb do. Below you will find three places to put that idea to work — depending on where you are and what you need.
Learn
Build your financial literacy with Moneygimme
Most financial education teaches tips. Moneygimme teaches frameworks — the same economics-based approach I used in the classroom at SMU, built into short lessons and decision tools that work for real households.
Short, practical lessons
Learn how households should think about spending, saving, retirement, risk, and taxes — without wading through academic papers or generic financial content.
Decision frameworks, not advice
Moneygimme teaches you how to think about the questions — not what to do. Better frameworks produce better decisions, regardless of your specific situation.
Start with your problem
You don't have to follow a fixed curriculum. Start with the question that matters most to your household right now — the economics follows from there.
Your money. Optimized.
Economics-based financial education for individuals and advisors
Moneygimme is the guided learning platform built from the same framework that drives everything on this site. If you want a structured path through the ideas — rather than a library to browse — start here.
Start on Moneygimme →Work with me
Economics-based planning for your household
Household Planning Subscription
SubscriptionReach out by email to discuss fit, scope, and pricing.
Who this is for
Households who want more than financial entertainment and less than a full-service wealth manager. People who want to understand the economics behind their decisions — not just receive instructions.
The right question is not whether you are saving enough. It is what living standard your household can sustain — and what choices move it higher.
What makes this different
This is not product sales, asset management, or generic advice. It is economics-based analysis applied to your household's specific numbers, situation, and goals.
For financial advisors
Crush client problems with MaxiFi Planner
Most planning software optimizes portfolios. MaxiFi Planner optimizes households. It models your client's actual income, assets, taxes, Social Security trajectory, and longevity together — and finds the plan that genuinely maximizes their lifetime living standard. It is the only planning tool built on life-cycle economics, and it is the only one I recommend.
Use it to answer the questions that matter most to clients: when to retire, when to claim Social Security, how to think about Roth conversions, what longevity risk actually costs, and what living standard is genuinely sustainable. These are household problems. MaxiFi solves them as a system.
Try MaxiFi Planner →Affiliate link — I may receive compensation at no cost to you.
Models your client's specific income, assets, taxes, Social Security, and longevity — not population averages.
The output is a sustainable spending number the household can build a life around — not a portfolio percentage.
Compare retirement dates, Social Security strategies, Roth conversions, and life events side by side.
The only planning tool grounded in the same framework taught in graduate economics and finance courses.